I live in Central Indiana.
Being a running evangelist here is like being a Mormon missionary in Tehran.
Don't get me wrong, there is a running community here, but not a huge one. For the core population, the ones with deep roots here, the salt of the Indiana earth, running is strange.
Don't get me wrong, these are good people. It's not their fault.
Partially to blame is the lack of inspiring places to run. Long ago, a big ass glacier planed the northern two-thirds of our state flat. That's why basketball is so popular. You can drop a court anywhere in the state north of Bloomington. No bulldozer, or even a level, required. The roads are straight, flat, worse than boring... demoralizing. And the humidity and pollen cocktail, garnished with a mosquito the size of your little finger, don't make for an inviting environment.
More to blame, though, is the culture of my lovely hoosier neighbors. We as a people shy away from making spectacles of ourselves, and tsk the hell our of those who do. We do what our parents did. They did what our grandparents did. And our grandparents' parents worked hard, physical work, all day, and that kept them in good health. They were modest, simple people. They went to work, ate dinner, went to church, and that was about it. Breaking the chain, doing anything new and different was "putting on airs." Or maybe "heirs". I never understood that phrase. Running was for children, and was done outside, without dirtying one's knees.
That worked in their time. Today, nearly all of our jobs are anything but physical work. And they end at 5:00. Dinners are fatty and full of empty calories, and the evenings are spent watching television.
It's not a coincidence that IN is the 15th most obese state in the US. I don't know for a fact, but I'm guessing we are the northern most fat state. And the curve no doubt was skewed down a bit by the fashionably meth-skinny.
Trying to reason with most hoosiers about the health benefits of running is, as you can imagine, a challenge. I'm going to try something new.
Everyone in Indiana has seen a 30-something person in a motorized scooter/wheelchair who is only in that chair because they are morbidly obese. These poor people are so huge, their skeletons have given up. They also know more than one person in their 50s who can barely walk with their cane or walker after a lifetime of sedentary living and putting sugar and/or butter on everything.
These poor people get double-tsks for not only drawing attention to themselves with their uppity mobility devices, but also for taking all of the good parking spots close to Walmart's front door.
So I'm thinking one tsk is better than two.
I don't know a single person who spent any reasonable amount of time living the lifestyle of a runner who has ended up morbidly obese. Not one.
If we can convince people that it is an acceptable choice, to put on shoes and a pair of shorts, and walk, or jog a little, to avoid the chair, then maybe we can get up to 20th fattest state.